ST4 — Property Investment Data

Short-term rental data · Last updated: Dec 2026 · 30 listings sampled

ST4 encompasses parts of Stoke-on-Trent, a regional centre in Staffordshire with established transport links and a growing tourism sector. The area offers access to both local attractions and wider regional connectivity, positioning it as a viable destination for leisure and business travellers seeking accommodation outside city-centre pricing.

The short-let market in ST4 demonstrates moderate activity with approximately 225 Airbnb listings currently operational. Average nightly rates of £128 reflect pricing typical for secondary UK cities, whilst the estimated 60 per cent occupancy rate suggests reasonable market demand. This translates to estimated monthly short-let revenues of around £2,317 per property, which requires careful assessment against local purchase prices, mortgage costs, and operational expenses including council tax, utilities, and management fees.

The sector presents mixed opportunities for investors. Strong points include accessible entry-level property prices compared to major metropolitan areas and consistent baseline demand. Challenges centre on occupancy volatility, the competitive listing environment, and regulatory considerations around short-term let licensing. Prospective investors should conduct detailed financial modelling to establish viability, particularly regarding capital recovery timelines and net yield after all outgoings are accounted for.

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