ST1 — Property Investment Data

Short-term rental data · Last updated: Dec 2026 · 30 listings sampled

The ST1 postcode sector encompasses Stoke-on-Trent city centre and immediate surrounding areas, positioning it as a secondary market opportunity for short-let investors seeking exposure beyond London and major UK conurbations. The area benefits from regular business and leisure tourism, regional transport links, and a developing cultural offer that continues to attract visitors.

Current market conditions show modest but stable performance. The sample of 246 Airbnb listings indicates an established short-let presence, with average nightly rates of £128 reflecting the secondary city positioning. The estimated 60 per cent occupancy rate generates approximately £2317 in monthly revenue per property. This combination suggests reasonable consistency for investors willing to accept lower per-night returns than premium UK destinations, though occupancy rates remain the critical variable determining actual investment outcomes.

The ST1 sector presents a mixed investment profile. Lower property acquisition costs relative to major cities improve cash-on-cash returns and reduce capital barriers to entry. However, the secondary market status means less predictable demand fluctuations and greater sensitivity to local economic conditions. Prospective investors should scrutinise local competition, visitor patterns beyond peak periods, and management costs carefully before committing capital.

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