ST11 — Property Investment Data
Short-term rental data · Last updated: Sep 2026 · 183 listings sampled
About ST11
# ST11 Postcode Sector: Short-Let Investment Overview
ST11 covers Cheadle and surrounding areas in Staffordshire, positioned between the Potteries conurbation and Peak District. The sector combines modest property acquisition costs with proximity to both regional employment centres and leisure destinations, creating a foundation for short-let viability that warrants closer examination.
The short-let market shows moderate fundamentals. With sampled data from 120 Airbnb listings, average nightly rates of £218 reflect pricing aligned with regional demand rather than premium positioning. The estimated 60 percent occupancy rate translates to monthly short-let revenue around £3,935 per property, which is respectable but not exceptional. This occupancy level sits below higher-performing tourist and city centre markets, suggesting reliance on consistent mid-week business travel and leisure demand rather than sustained peak tourism.
ST11 presents a balanced investment proposition. The relatively accessible property prices offer attractive entry points, whilst the steady demand from Peak District visitors and regional business travellers provides revenue stability. However, investors should acknowledge that returns depend on disciplined operational management and realistic expectations about seasonal fluctuations. The sector suits investors seeking solid cash flow over rapid appreciation, rather than those targeting high-yield concentrated portfolios.