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· 1-bed Flat
📊 SA Market Rates —West Midlands
Area data forWest Midlands — actual results vary by property, management quality, and season.
🏠 SA Readiness Score
✓ Strengths
- Contemporary furnishings and fitted furniture throughout
- Excellent bathroom and en-suite with quality fittings
- Bright, spacious rooms with large windows and city views
✗ Issues
- Kitchenette is small and compact for longer stays
- Dated wall art and some cosmetic finishes could be refreshed
- Limited communal areas or outdoor space visible
💰 SA Setup & Running Costs
Based on GuestReady full management at 15% of SA gross. Monthly profit shown above is after all costs below.
Initial Outlay
| Security deposit (1 month) | £500 |
| First month's rent | £500 |
| SA setup cost by room (West Midlands rates) | |
| Kitchen | £400–£1,700 |
| Bathroom | £300–£1,300 |
| Living Room | £200–£800 |
| Master Bedroom | £400–£1,700 |
| Entrance Hall | £0–£200 |
| Furnishing & fit-out (est. median) | £3,420 |
| GuestReady onboarding (photography + listing) | £300 |
| Welcome pack & consumables | £100 |
| Total initial outlay | £4,820 |
Monthly Running Costs
| Rent to landlord | £500 |
| GuestReady management (15%) | £165 |
| Utilities (gas / electric / broadband) | £150 |
| Consumables & restocking | £50 |
| SA insurance uplift (est.) | £35 |
| Total monthly costs | £900 |
| Monthly profit | +£203 |
| Break-even occupancy (managed): 31% | |
All figures are estimates. Utilities scaled by bedroom count. GuestReady fee from 15% — actual rate varies by location. Insurance estimate ~£420/yr SA-specific uplift. Setup cost covers furnishing, appliances, linen, welcome kit, and photography — excludes structural refurb; obtain quotes before committing. Learn about GuestReady →
📊 Occupancy Sensitivity
Cashflow at different occupancy rates — how the spread changes if bookings are lighter or stronger.
| Occupancy | Gross/mo | Net/mo | Cashflow/mo |
|---|---|---|---|
| 60% | £1,655 | £1,456 | +£956/mo |
| 70% | £1,931 | £1,699 | +£1,199/mo |
| 80% | £2,207 | £1,942 | +£1,442/mo |
| 90% | £2,483 | £2,185 | +£1,685/mo |
| 100% | £2,758 | £2,427 | +£1,927/mo |
SA nightly rate: £123 (West Midlands). Net figures use 12% platform fee.
📍 Location
🏗️ Urban Regeneration & Infrastructure
🌎 Area Profile — West Midlands ⓘ What are deciles?
🔧 Local Trades
| Trade | Name | Phone | |
|---|---|---|---|
| builder | Keith Pownall & Sons | 07831 888601 | — |
| decorator | Attention2detail - professional painter and decorator Stoke-on-Trent | 07895372789 | — |
| photographer | STUDIO 21 PHOTOGRAPHY STOKE | 07928 426265 | — |
🏘 Property Details
Before subletting or operating a short-term let from any rental property, you must obtain written permission from your landlord and check the terms of your tenancy agreement. Subletting without permission may breach your tenancy agreement and, in some cases, may be unlawful. This analysis is for informational purposes only and does not constitute legal or financial advice. You are solely responsible for ensuring all activity complies with your tenancy agreement, local planning rules, and applicable law.
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