WR4 — Property Investment Data
Short-term rental data · Last updated: Sep 2026 · 189 listings sampled
About WR4
The WR4 postcode sector encompasses the villages and countryside surrounding Worcestershire's market towns, offering a distinctly rural character that appeals to holiday makers seeking countryside retreats. This dispersed area presents both advantages and constraints for short-let investors compared to urban accommodation markets.
The short-let market in WR4 is characterized by moderate performance metrics. An estimated monthly revenue of £2,203 per property reflects a 60 per cent occupancy rate achieved at an average nightly rate of £122. These figures sit comfortably above break-even for many investors, though they represent typical rather than exceptional returns. The sample of 164 Airbnb listings suggests established demand but not saturated supply, creating a balanced competitive environment where differentiation matters considerably.
The sector's appeal lies in consistent leisure demand from tourists exploring the Malvern Hills and Worcestershire heritage attractions. However, investors should acknowledge the geographic and seasonal constraints inherent to rural short-lets. Properties here lack the year-round corporate travel demand that urban locations enjoy. Success requires careful positioning toward genuine holiday markets and realistic expectations about winter performance. Location within the sector—proximity to attractions, accessibility, and unique amenities—substantially influences financial viability.