IP1 — Property Investment Data
Short-term rental data · Last updated: Jun 2026 · 194 listings sampled
About IP1
# IP1 Postcode Sector: Short-Let Investment Analysis
The IP1 postcode sector covers central Ipswich, Suffolk's county town and a significant population centre in East Anglia. The area encompasses the town's commercial and residential core, providing a fundamentally different investment proposition to rural or coastal short-let markets. With 91 active Airbnb listings identified in our sampling, the sector demonstrates established demand for short-term accommodation, though this concentration also indicates competitive market conditions for new entrants seeking differentiation.
Current market conditions show an average nightly rate of £122 across surveyed properties, with estimated occupancy running at 60 percent. This translates to approximately £2,203 in monthly short-let revenue per property on average. These figures suggest moderate performance relative to Southeast England benchmarks, reflecting Ipswich's positioning as a business and regional hub rather than a leisure destination.
The sector presents specific challenges and opportunities for investors. Moderate nightly rates combined with 60 percent occupancy require careful financial modelling to ensure positive cash flow, particularly when accounting for management costs, council tax, and potential voids. Conversely, steady corporate and regional visitor demand provides more predictable occupancy than purely seasonal leisure markets. Success in IP1 depends on identifying property features that command premium positioning within this competitive landscape.