DE23 — Property Investment Data

Short-term rental data · Last updated: Sep 2026 · 211 listings sampled

The DE23 postcode sector covers the Peak District town of Ashbourne and surrounding areas in Derbyshire, a region with established tourism appeal driven by countryside walks, local attractions, and proximity to the Dark Peak. This geographic positioning creates natural demand for holiday accommodation, attracting visitors throughout the year with seasonal peaks during summer months and school holidays.

Current short-let market conditions show a nightly rate of £119 alongside a 60% occupancy rate, generating estimated monthly revenue of £2,155 per property. With 255 Airbnb listings actively competing in the sector, supply is moderately concentrated. These metrics suggest reasonable income potential, though investors should recognise that 60% occupancy leaves considerable scope for revenue variation depending on property quality, location precision, and management capability.

The sector presents both opportunity and challenge. Rural and semi-rural locations typically experience more volatile seasonal demand than city centres, requiring strategic pricing and effective marketing to maintain consistent bookings. Property standards and local amenities significantly influence performance. Investors should conduct detailed local feasibility studies, examine specific property performance data, and understand council planning policies regarding short-let permissions before committing capital in this market.

Listings Map