DE1 — Property Investment Data

Short-term rental data · Last updated: Sep 2026 · 226 listings sampled

DE1 encompasses Derby's city centre and immediate surroundings, positioning it as the East Midlands' primary urban short-let market. The sector benefits from strong transport connectivity, corporate demand, and tourism activity centred around Derby's heritage attractions and business district. These fundamentals create consistent accommodation demand throughout the year.

Current market conditions show a nightly rate of £122 with estimated occupancy at 60 percent, generating approximately £2,206 monthly revenue per property. The sampling of 146 active Airbnb listings indicates a reasonably established short-let ecosystem with sufficient market depth to support new entrants. These rates reflect typical demand patterns for second-tier UK cities, where corporate stays and leisure visitors provide a diversified customer base.

The sector presents both opportunities and constraints for investors. Consistent occupancy and decent nightly rates offer viable returns, particularly for those acquiring properties below regional averages. However, the 60 percent occupancy rate suggests seasonal variability and competitive pressures that require active management. Capital values remain relatively modest compared to southern England, which affects leverage potential but lowers entry costs. Success depends on property selection, operational efficiency, and realistic expectations about yield generation in a moderately competitive market.

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