SY11 — Property Investment Data
Short-term rental data · Last updated: Sep 2026 · 188 listings sampled
About SY11
# SY11 Short-Let Market Analysis
SY11 covers Ludlow and surrounding areas in south Shropshire, a market town with significant tourist appeal due to its medieval castle, independent hospitality scene, and proximity to the Welsh borderlands. The postcode has established visitor infrastructure that supports short-let demand across both leisure and event-driven bookings.
The short-let market here demonstrates moderate performance metrics. Average nightly rates of £196 suggest competitive positioning within the broader South West England tourist market. With an estimated occupancy rate of 60 percent, monthly revenues typically reach around £3,500 for a standard let. This occupancy figure indicates uneven demand distribution, which is typical for secondary market towns where bookings cluster around weekends and school holidays rather than sustaining year-round traffic.
For investors, SY11 presents a mixed proposition. The established tourist economy and castle-adjacent location provide stable visitor interest, whilst the sample of 82 active Airbnb listings suggests a fragmented market without dominant operators. The 60 percent occupancy baseline is workable but leaves meaningful seasonal vulnerability. Success here depends on effective positioning, reliable guest management, and realistic expectations about off-peak periods.