SO40 — Property Investment Data
Short-term rental data · Last updated: Sep 2026 · 153 listings sampled
About SO40
# SO40 Sector Overview for Short-Let Investors
SO40 covers the New Forest area of Hampshire, encompassing villages and towns including Brockenhurst, Lymington, and Lyndhurst. The sector benefits from established tourism infrastructure, with the New Forest National Park drawing visitors year-round for outdoor recreation, heritage sites, and countryside getaways. This geographic advantage provides a stable demand foundation for short-let operators.
Current market conditions show moderate viability for new investors. The estimated average nightly rate of £206 aligns with rural leisure destinations, whilst the 60% occupancy rate reflects typical seasonal patterns common to countryside locations. Monthly short-let revenue of approximately £3,719 suggests adequate returns on mid-range properties, though this varies considerably by property type and exact location within the sector. The sample of 117 Airbnb listings indicates a reasonably sized but not oversaturated market.
Key challenges include seasonal volatility affecting occupancy during winter months and competition from established holiday rental operations. Conversely, the area's protected status and tourism appeal provide resilience against market fluctuations. Investors should carefully evaluate specific property locations, as proximity to National Park attractions and village centres directly influences performance. Regulatory compliance with local planning authorities is essential, as short-let restrictions exist in certain New Forest locations.