NW10 — Property Investment Data

Short-term rental data · Last updated: Sep 2026 · 198 listings sampled

NW10 encompasses the Willesden area of northwest London, situated between the affluent zones of Hampstead and the more affordable outer reaches of northwest London. The postcode benefits from good transport links via the Jubilee Line and overground connections, making it accessible for both leisure and business visitors seeking accommodation outside central London's premium pricing.

The short-let market in NW10 demonstrates moderate performance with an estimated monthly revenue of £5,013 per property based on an average nightly rate of £278 and 60 percent occupancy. This occupancy figure sits comfortably within range for outer London markets, though it remains sensitive to seasonal fluctuations and competition from the 82 sampled Airbnb listings currently operating in the sector. The average daily rate is competitive without commanding central London premiums, which can appeal to cost-conscious travelers and corporate visitors.

The sector presents a mixed investment picture. Strong transport connectivity and relatively affordable property acquisition costs compared to inner London create entry opportunities for investors. However, the moderate occupancy rate and mid-range pricing suggest investors must execute effective property management and maintain high guest satisfaction to achieve consistent returns. Competition remains a consideration, particularly as the short-let market matures across northwest London.

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