IP22 — Property Investment Data
Short-term rental data · Last updated: Jun 2026 · 183 listings sampled
About IP22
IP22 covers central Suffolk, centred on Diss and encompassing surrounding villages and rural areas. The postcode sector sits within one of England's least densely populated regions, characterised by agricultural land, market towns, and traditional countryside settlements. This geographic isolation presents both opportunity and constraint for short-let investors exploring the East Anglian market.
The short-let market in IP22 remains modest in scale, with approximately 69 active Airbnb listings indicating a developing rather than saturated sector. Average nightly rates of £122 reflect competitive pricing typical of rural Suffolk, whilst the estimated 60% occupancy rate suggests reasonable but not exceptional demand. Monthly revenue averaging £2206 per property indicates that profitability depends on competitive operational efficiency and effective marketing to attract guests in a quieter market than major urban alternatives.
Investors should recognise that IP22's rural character attracts specific tourism demand: visitors seeking countryside retreats, walking holidays, and family breaks rather than city break travellers. Seasonal variation is likely pronounced, with summer months potentially offsetting quieter winter periods. Success in this sector requires realistic expectations about year-round occupancy and understanding that traditional hospitality infrastructure remains limited compared to larger population centres.