GU11 — Property Investment Data

Short-term rental data · Last updated: Sep 2026 · 160 listings sampled

# GU11: Short-Let Investment Snapshot

GU11 covers Aldershot and surrounding areas in Hampshire, positioned between London and the south coast with good transport connectivity via the A331 and rail links. The sector has established tourism infrastructure supporting leisure and business travellers, though it remains less saturated than premium UK short-let markets.

The short-let market in GU11 demonstrates moderate performance with an estimated monthly revenue of £4,761 per property at current conditions. Average nightly rates of £264 reflect the area's mid-market positioning, with an occupancy rate around 60 percent indicating reasonably consistent bookings. The sample of 178 Airbnb listings suggests a moderately competitive but not oversaturated market, providing viable opportunities for new entrants compared to London or the Cotswolds.

Investment appeal here centres on accessible entry costs combined with steady underlying demand from business travel and leisure visitors. However, investors should recognise the occupancy rate leaves meaningful room for improvement, and local competition will influence pricing power. Regulatory considerations around short-let planning permissions in Hampshire councils warrant careful attention before acquisition. The sector suits investors seeking stable secondary-market returns rather than premium growth destinations.

Listings Map