GU11 — Property Investment Data

Short-term rental data · Last updated: Sep 2026 · 178 listings sampled

GU11 covers Aldershot and the surrounding areas of North East Hampshire, encompassing a mix of residential suburbs and town centre properties. The sector sits within commuting distance of London and benefits from proximity to major transport links, making it accessible for leisure and business travellers. The area combines established residential communities with commercial activity centred around Aldershot town.

The short-let market in GU11 shows moderate performance metrics. Sampled Airbnb data from 165 listings reveals an average nightly rate of £260, with estimated occupancy sitting at 60 percent. This translates to approximately £4,687 in projected monthly revenue per property, assuming consistent booking patterns. These figures suggest a functioning tourist and business travel market, though occupancy rates remain modest compared to primary leisure destinations.

The sector presents both opportunity and constraint for investors. Property acquisition costs in North East Hampshire remain relatively affordable compared to southern England, potentially enabling faster return on investment through short-let operations. However, the 60 percent occupancy baseline indicates market dependency on sustained business and leisure demand. Success here requires careful property positioning and competitive rate management. Investors should conduct location-specific research, as performance varies considerably across Aldershot's distinct neighbourhoods.

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