E7 — Property Investment Data
Short-term rental data · Last updated: Sep 2026 · 252 listings sampled
About E7
E7 comprises parts of East London primarily covering Upton and Forest Gate in Newham, a location that has steadily attracted property investors seeking exposure to London's emerging residential markets. The area benefits from reasonable transport links via the District and Hammersmith lines, though it remains distinctly less affluent than central or inner-London postcodes, which typically translates to lower property acquisition costs.
The short-let market in E7 shows modest but achievable returns. With an estimated monthly revenue of £6,822 based on a £379 average nightly rate and 60 percent occupancy, investors are looking at annual gross revenue around £81,864 per property. This occupancy figure sits below London's stronger performing sectors, reflecting the postcode's positioning as a secondary destination rather than a primary tourist or business hub. The 74 sampled Airbnb listings suggest a reasonably developed short-let market, though not oversaturated.
E7 presents a mixed proposition. Lower property costs make entry accessible, but the combination of moderate nightly rates and below-average occupancy means profit margins depend heavily on acquisition price and operational efficiency. Investors should approach this sector with realistic expectations about seasonal demand fluctuations and competition from nearby postcodes offering more established visitor appeal.
Common questions about E7
What is the average Airbnb nightly rate in E7?
Based on 252 sampled listings, the average nightly rate (ADR) in E7 is £379, with an estimated 59.4% occupancy rate.
Is there an Article 4 Direction affecting short-term lets in E7?
No — E7 does not currently have an Article 4 Direction restricting short-term letting.
How is the estimated monthly SA revenue calculated?
The estimated monthly revenue of £6749 is calculated from the average nightly rate and occupancy rate across sampled Airbnb listings, and does not include platform fees, cleaning costs or mortgage/finance costs.
How often is this data updated?
This data is refreshed nightly from live Airbnb listings; this page reflects data current to 2026-09.
Listings Map
Listings (showing 5 of 135 — upgrade to see all)
| Room Type ↕ | ADR (£/night) ↕ | Occupancy ↕ | Est. Monthly Rev ↕ | Reviews/mo ↕ | Min Stay |
|---|---|---|---|---|---|
| Entire home/apt | £129 | 78.6% | £3042 | 9.6 | 1 night |
| Private room | £35 | 60.8% | £638 | 7.3 | 1 night |
| Private room | £36 | 57.8% | £624 | 6.4 | 1 night |
| Private room | £51 | 9.0% | £138 | 5.8 | 1 night |
| Private room | £38 | 61.1% | £697 | 5.5 | 1 night |
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