B1 — Property Investment Data

Short-term rental data · Last updated: Dec 2026 · 28 listings sampled

B1 represents a secondary leisure market with moderate but consistent short-let demand. Located in the Cotswolds, this postcode sector encompasses villages and small towns that attract tourists seeking countryside experiences, proximity to historic attractions, and rural hospitality venues. The geographical position provides reasonable accessibility to both leisure travellers and business visitors exploring the wider region.

The short-let market here operates at an estimated 60 per cent occupancy rate, generating approximately £2,289 monthly revenue per property at an average nightly rate of £127. These figures suggest a market operating at sustainable capacity rather than peak performance. Properties achieve reasonable booking velocity without the seasonal volatility found in major tourist hotspots, making revenue predictable for operators planning annual returns.

The sector presents a balanced investment case. Strong points include stable demand across seasons, lower competition compared to major cities, and potential for premium positioning through farmhouse conversions or period properties that justify rates above the sector average. Challenges centre on the 60 per cent occupancy ceiling and the operational demands of rural locations with limited local service providers. Investors should expect steady rather than exceptional yields, with success depending heavily on property condition, aesthetics, and management quality.

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